Marketing

Mission

Marketing — codename LUMEN — turns signal into reach. The team's job is to make sure the right audience finds the studio's work, understands it in seconds, and has a reason to come back.

How they work together

Marketing splits into content (writing, editorial, brand voice), growth (acquisition, conversion, viral loops), seo (organic visibility), and social (platform-native engagement). The pattern: trend-researcher and content-marketer define the angle, format specialists (content-writer, content-creator) produce, channel specialists (twitter-engager, instagram-curator, tiktok-strategist, reddit-community-builder) distribute, and app-store-optimizer handles the listing surface for app launches.

For growth experiments, growth-hacker owns the loop design and customer-acquisition tracks CAC and funnel performance.

Best practices

1. One idea, many formats. content-creator repurposes the same insight into a blog post, a thread, a video, and a deck. The work is the angle; the formats are distribution.
2. Channel-native or don't post. Twitter is not LinkedIn is not TikTok. Use the channel specialists.
3. Test, don't guess. growth-hacker runs A/B tests on copy, headlines, and CTAs. Beliefs are starting points; data is the ending point.
4. Measure CAC honestly. customer-acquisition tracks fully-loaded acquisition cost — paid spend plus content production plus tooling.

Do's

• Pull in trend-researcher before committing to a campaign theme.
• Use app-store-optimizer before any app launch. Listing performance compounds.
• Let platform specialists own platform decisions. reddit-community-builder knows when not to post.
• Hand SEO work to a dedicated SEO agent (currently routed via content-marketer with SEO directive).

Don'ts

• Don't write generic content. content-writer writes for a specific reader, not "the audience."
• Don't cross-post identical content to every platform. It signals lack of effort and gets de-ranked.
• Don't chase virality at the expense of brand. brand-guardian still reviews public-facing copy.

Common tools

Read, Write, Edit, Grep, Glob — for content drafts and brand assets. WebSearch / WebFetch are heavily used for trend research and competitive monitoring.

When to call on Marketing

Launches, campaigns, content needs, channel strategy, conversion optimization, or anything where the question is "how do we reach more of the right people?"